Great bit from my advertising textbook:
“Several major advertisers tell the story of getting lots of great feedback for an internet ad, calling their agency to congratulate them, and finding out that their agency has no idea what they are talking about: the ad turns out to have been made by some 14-year-old kid in Ohio. This has become a worry for some advertisers; they really enjoy being in control.”
Hahahaha. Free media, the internet, and consumer generated content— dominating absolutely everything.
We are going to have to come up with some really innovative stuff in the industry.